Visual Capitalist: Automakers By U.S. Market Share
America’s Automakers By Market Share
The U.S. auto industry remains highly competitive, with a diverse mix of domestic and international brands vying for market share.
While GM, Toyota, and Ford lead the market, strong performances from Hyundai, Honda, and Stellantis highlight the continued demand for a variety of automakers, including legacy manufacturers and newer players like Tesla.
This graphic visualizes the breakdown of the U.S. automaker market by brand in 2024. Market share is based on raw volume of new car sales, not daily selling rate.
Market share data comes from Cox Automotive.
The New Big Three in U.S. Auto
Below, we show the 2024 U.S. market share of various car brands.
| Brand | Market share in 2024 |
|---|---|
| GM | 17% |
| Toyota | 15% |
| Ford | 13% |
| Hyundai | 11% |
| Honda | 9% |
| Stellantis | 8% |
| Nissan Mitsu | 7% |
| VW | 4% |
| Subaru | 4% |
| Tesla | 4% |
| Mazda | 3% |
| BMW | 3% |
| Mercedes-Benz | 2% |
| Others | 2% |
GM, Toyota, and Ford dominate the U.S. auto market with a combined 45% share, marking a continued shift from the traditional “Big Three” (GM, Ford, Chrysler), which last held the top three spots in the early 2000s before Toyota overtook Chrysler in 2007.
Hyundai and Honda remain strong contenders, with 11% and 9% market shares, respectively, showing continued demand for Asian automakers.
Another Japanese car brand, Mazda, made up a smaller share (3%) of U.S.’ auto market but recorded the highest annual change in new vehicle sales in the U.S. last year.
While Tesla accounts for the highest global market cap among automakers by far, the company holds just 4% of the U.S. market in new car sales, indicating that while EV adoption is growing, traditional automakers still lead U.S. car sales.
SOURCE: https://www.visualcapitalist.com/ranked-automakers-by-u-s-market-share/#google_vignette